Staffing & Interns
Trade Marketing Manager- High End
New York City, NY
Interpret brand campaigns and translate into retail programming, including development of point of sale material, activations, cross-merchandise and promotions etc
Partner with brand teams to develop annual trade strategies that help support sales and marketing initiatives, and cascade information accordingly
Create sell-in materials for both internal stakeholders and retail partners to ensure buy-in of programming
Manage the implementation of brand programming within channels and regions to deliver share growth.
Identify and pilot new technologies and opportunities to drive foot traffic/ROS/distribution in partner accounts
Direct channel specific pilots; manage optimization of each channel's key levers.
KPI's – Program development and execution, brand volume in key markets
Attend brewery planning meetings as necessary
Travel ~10% of the time
Bachelor's Degree Required & 3-5 years OR MBA & 1-2 years Sales and/or marketing experience needed.
Experience working within a matrix-organization, preferred
Proficiency in PowerPoint, Excel and internal system tools, required.
Previous alcohol beverage industry experience preferred
Creative agency management experience, preferred
Strong communication skills, both internal and external, required.
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