Director, High End - Region 4

AB InBev | St. Louis, MO

Posted Date 9/10/2019

  • Work with R4 Region Vice President and commercial leadership to regionalize our national High End and Craft strategy and lead Revenue Growth in the Super Premium partition.
  • Serve as liaison between R4, the Brewer’s Collective and High End Sales and Brand teams, and wholesaler High End sales lead to drive enhanced communication and alignment of Region plans.
  • Drive execution/alignment of National and Regional designated High End brand marketing/sales programs by coordinating communication, monitoring and tracking of A-B Field Sales and Wholesaler plans and execution.
  • Review priority wholesaler High End marketing plans and conduct structured market visits to drive wholesaler execution of High End market plans.
  • Conduct joint retail calls with RSD/KAMs on priority region retail accounts to drive High End distribution and retail execution.
  • Lead region efforts to enhance Region sales and wholesaler product knowledge expertise via brand training programs.
  • Own Goose Home Market plans in R4.

Job Qualifications

  • Bachelor's Degree required (MBA strongly preferred), with an emphasis in Business, Marketing or related field preferred.
  • 3-5 years of experience selling/brewing in the High End beer/wine/spirits industry.
  • Advanced understanding of High End beer/wine/spirits industry dynamics, including complete understanding of beer styles, ingredients, etc.
  • Strong combination of analytical, administrative and selling skills.
  • Motivated, self-starter.
  • Up to 30% travel required.

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