Digital Brand Executive

SAB Miller | London, United Kingdom

Posted Date 7/08/2019

Digital Brand Executive

Remuneration: Competitive base salary, Private healthcare, Bonus scheme, Pension, Product allowance, flexible working +more!

The Role:

Are you a digital native with an active social media presence and a passion for brands and marketing? Do you love a challenge and want to be at the forefront of change whilst building yourself a marketing career within one of the UKs largest beer and cider companies? If so, congratulations you’re in the right place.

Molson Coors Brewing Company is changing its approach to digital. We want to create and execute ground breaking digital strategies that will ensure our business - and iconic brands – engage consumers and customers in ever more compelling ways.

We are recruiting for a Digital Brand Executive to join our brand new London team who will be part of implementing a digital plan with a focus on social media.

This is an exciting opportunity for someone to inform, shape and execute the social & digital strategy across a range of brands in our world beers portfolio. The Digital Brand Executive will devise and execute the social plans against set brand objectives and manage web content working with Assistant Brand Managers and Brand Managers.

With accountability for our brand’s social media and web presence, the role requires an understanding of all social media channels, an ability to run and understand reports for social and broader digital channels (such as Google Analytics), and a desire to understand both our drinkers and our competitors.

The right candidate will be flexible and able to work at pace, with a proactive mindset to dig out opportunities in the ever-changing world of social & digital. A team player with a strong ability to build relationships quickly they will be able to work autonomously and solve problems with an ability make the right decisions based on killer insights that get consumers to love us.

Flexibility in working hours including evenings and weekends will be required to proactively and reactively manage the brands social channels as well as attend events or visit our stockists to create content. The role has a fantastic growth opportunity to lead in other digital areas like search and CRM, or into wider brand roles in the future.

Key Responsibilities:

PLANNING: Creation of multiple brands social plans. This role will also require collaboration with media agency for any paid activity. The successful candidate will be involved in the yearly brand planning process to define social & web content plans within the context of the individual brand plans & briefs.

CREATION: Work independently and with key partners both internally and externally to develop content for channels to meet brand objectives. Capture content at consumer events, and brief content requirements to third parties working with appropriate Brand Manager to approve these elements in a timely manner.

COMMUNITY MANAGEMENT: Development & scheduling of social posts across channels using Molson Coors systems and process working closely with the digital team. Community management across all allocated brands. Flexible timings and out of hours requirements.

REPORTING: Monthly and campaign specific evaluation for all key social platforms. Identification of activities to start/stop/continue to improve performance and build these into the monthly, quarterly and annual plan as well as in-flight optimisations

COMPETITOR MONITORING: Review of competitor social activity and highlighting opportunities to brand owners as appropriate through monthly reporting on performance

KNOW-HOW: Acting as a social media counsel for the brands team and working closely with both the digital team and brand owners to incorporate social media and digital support into their overarching brand plans

Skills and Relevant Work Experience Required:

  • Experience in building presence on social media & web for a brand or business
  • Highly competent use of all main social channels, web CMS platforms & basic understanding of media buying process
  • Marketing related degree preferred but not required.
  • Proven experience in Digital Marketing either client or agency side
  • Photography & basic retouching skills would be beneficial but not required


  • Team player and strong at relationship building
  • Proactive mindset to dig out opportunities in the ever-changing world of social & digital
  • Ability to work flexibly and at pace
  • Strong decision maker who can work autonomously

Why Molson Coors?

Molson Coors Brewing Company is the 3rd largest global brewer delivering extraordinary brands that delight the world’s beer drinkers.

We brew, market and sell an amazing portfolio of leading drinks brands such as Coors Light, Carling, Rekorderlig, Cobra, Staropramen and Blue Moon across The Americas, Europe and Asia.

For more than 350 years we’ve been creating extraordinary, premium beer. From our founding families and executive leaders to our master brewers and our sales teams, we are a brewing company that loves what we do.

In the UK and Ireland we have created a culture that supports work-life balance and employee development is a major focus at Molson Coors. We work hard to provide an environment where the best talent can be successful, develop and grow.

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

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