Staffing & Interns
Director, High End - Region 3
Drive execution/alignment of National and Regional designated High End brand marketing/sales programs by coordinating communication, monitoring and tracking of A-B Field Sales and Wholesaler plans and execution.
Assist Region Vice President in the design, implementation and tracking of wholesaler incentives to drive execution behind High End sales objectives.
Review priority wholesaler High End marketing plans and conduct structured market visits to drive wholesaler execution of High End market plans.
Conduct joint retail calls with RSD/KAMs on priority region retail accounts to drive High End distribution and retail execution.
Lead region efforts to enhance Region sales and wholesaler product knowledge expertise via brand training programs (i.e Master Brewers Association).
Serve as liaison between High End Brand teams, Region sales team and wholesaler High End sales lead to drive enhanced communication and alignment of Region plans with National High End priorities.
Develop Region High End strategy and execution plans to drive market share in the High End segment.
Bachelor's Degree required (MBA strongly preferred), with an emphasis in Business, Marketing or related field preferred.
3-5 years of experience selling/brewing in the High End beer/wine/spirits industry.
Advanced understanding of High End beer/wine/spirits industry dynamics, including complete understanding of beer styles, ingredients, etc.
Strong combination of analytical, administrative and selling skills.
Up to 30% travel required (including international travel).
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