Regional Wine and Spirits Manager

AB InBev | Dallas, TX

Posted Date 5/03/2021
Description

Regional Wine and Spirits Manager

The Wine and Spirits Manager is the single point of contact for wine and spirit commercial plans and results in their respective Region.

Responsibilities:

  • Works closely with various CSO teams, Babe & Cutwater teams to build and cascade Region specific plans to grow the W&S portfolio.
  • Recommends and implements W&S sales strategies for improvement based on market research and competitive analyses.
  • Creates, presents, and tracks sales incentive programs to wholesalers.
  • Monitors sales volume goals for wholesalers within Region.
  • Presents new brands and marketing strategies to wholesalers and as needed, key retailers.
  • Act as direct point of contact for all AB/BB Region employees in the Regions for the Beyond Beer Portfolio.
  • Brings forward POCM/POS ideas to Regional and Trade marketing and communicates any state laws that we might not be aware of to create programing
  • Reviews pricing - identifies competitive disadvantages we may have in the market, and brings forward any profitable opportunities to the company.
  • Organizes and executes effective Market Blitz’s w/ Brewery Sales force.
  • PRs/ SWOT during monthly routines with recommended solutions

Job Qualifications

Qualifications:

  • BS/BA degree in Business, Finance, Marketing or related field
  • Basic knowledge of retail initiatives (particularly category management and information-based selling)
  • Wherever possible, knowledge of Wine & Spirits industry
  • Advanced computer software proficiency (word, excel, outlook, PowerPoint, internet)
  • High level of expertise in analyzing information and making information based recommendations
  • Effective communications/presentation, follow-up, administrative and organizational skills
  • Field and retail sales experience in the beverage industry or other consumer product industries
  • Knowledge of A-B sales and marketing applications (mobility, Siebel, abmarketing.com)
  • Understanding of A-B wholesaler network/processes and wholesaler equity agreement
  • Ability to work and drive positive results in a fast-paced, team environment

Preferred Qualifications:

  • Advanced degree
  • Strong familiarity with syndicated data, software and measures
  • Willingness to relocate within the US for future opportunities

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