Regional Wine and Spirits Manager

AB InBev | Dallas, TX

Posted Date 5/03/2021

Regional Wine and Spirits Manager

The Wine and Spirits Manager is the single point of contact for wine and spirit commercial plans and results in their respective Region.


  • Works closely with various CSO teams, Babe & Cutwater teams to build and cascade Region specific plans to grow the W&S portfolio.
  • Recommends and implements W&S sales strategies for improvement based on market research and competitive analyses.
  • Creates, presents, and tracks sales incentive programs to wholesalers.
  • Monitors sales volume goals for wholesalers within Region.
  • Presents new brands and marketing strategies to wholesalers and as needed, key retailers.
  • Act as direct point of contact for all AB/BB Region employees in the Regions for the Beyond Beer Portfolio.
  • Brings forward POCM/POS ideas to Regional and Trade marketing and communicates any state laws that we might not be aware of to create programing
  • Reviews pricing - identifies competitive disadvantages we may have in the market, and brings forward any profitable opportunities to the company.
  • Organizes and executes effective Market Blitz’s w/ Brewery Sales force.
  • PRs/ SWOT during monthly routines with recommended solutions

Job Qualifications


  • BS/BA degree in Business, Finance, Marketing or related field
  • Basic knowledge of retail initiatives (particularly category management and information-based selling)
  • Wherever possible, knowledge of Wine & Spirits industry
  • Advanced computer software proficiency (word, excel, outlook, PowerPoint, internet)
  • High level of expertise in analyzing information and making information based recommendations
  • Effective communications/presentation, follow-up, administrative and organizational skills
  • Field and retail sales experience in the beverage industry or other consumer product industries
  • Knowledge of A-B sales and marketing applications (mobility, Siebel,
  • Understanding of A-B wholesaler network/processes and wholesaler equity agreement
  • Ability to work and drive positive results in a fast-paced, team environment

Preferred Qualifications:

  • Advanced degree
  • Strong familiarity with syndicated data, software and measures
  • Willingness to relocate within the US for future opportunities

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