Field Media Manager

AB InBev | Los Angeles, CA

Posted Date 7/12/2019
  • Co-Design, implement and communicate multimillion-dollar marketing plans with a focus on innovative consumer connections and, data-driven retail programs. Deliver media briefs to roster of agencies to bring complex plans to life in ABInBev’s largest sales region (CA/NV/AZ).
  • Develop the value of Regional sponsorships to brands while providing tangible value to our retail customers. Direct social media and digital process across teams including marketing, sales, wholesalers, legal and outside agencies.
  • Partner with National and Local brand teams as well as agencies, sales team and wholesalers to implement and develop cutting edge and robust marketing programs that deliver incremental sales.
  • Responsible to properly manage local media budget and co-ops budgets with wholesalers
  • Educate local brand teams, sales team and wholesaler partners in new local media trends and media planning principles.
  • Grow brand health metrics by executing local activations for prime properties including Super Bowls, Rodeos and World Series. Collaborated with multiple departments to ensure consistent, legal and responsible approach. Present marketing plans to sales groups, wholesalers, and brand teams.
  • Manage outdoor, digital, television, radio and other advertising processes to assure on time delivery of marketing campaigns.

Media Campaign Planning:

  • Serve as an internal consultant, working with assigned brand managers to develop communications strategies that address brand objectives and deliver business results.
  • Lead media agencies and suppliers to deliver effective and efficient campaigns, on strategy, on budget, and on time.
  • Tightly manage and optimize assigned brand media budgets.
  • Digital Media Capabilities and Innovation:
  • Maintain relationships and manage projects with global digital media partners (Facebook, Twitter, Google)
  • Vet potential new vendors, platforms, and innovations and provide recommendations on pilot programs.
  • Reporting:
  • Understand media metrics and their implications; set benchmarks and identify KPIs.
  • Manage the delivery of campaign results, interpreting data and highlighting opportunities for optimization.

Media Literacy:

  • Serve as internal expert on traditional and digital media best practices.
  • Identify opportunities to improve marketing team media literacy; work with agencies, suppliers, and global ABI colleagues to develop and deliver training workshops and toolkits.
  • Sponsorship:
  • Vet opportunities for partnerships with festivals, events, and entertainment and sports properties.
  • Work with sales and marketing to identify beer volume opportunity and brand fit.
  • Valuation and negotiation of sponsorship terms and assets.
  • Work with legal and procurement to draft and finalize contracts.

Job Qualifications

  • A University Degree in Business or related field
  • Minimum 4 years’ experience in marketing on the agency or client side; related packaged goods, beverage goods, or beverage alcohol experience preferred but not required.
  • Must have experience planning and activating consumer facing marketing campaigns.
  • Must have a strong technical knowledge of digital media and digital advertising strategy.
  • Must bring a focused, detailed and disciplined approach to project management and budget management.
  • Deep understanding of what drives consumer behavior.
  • Ability to build insightful and impactful plans to address brand opportunities in all channels.
  • Ability to drive change and innovation on brand initiatives to ensure it drives the business toward growth while maximizing effectiveness and efficiency.
  • Must be a team player with a strong ability to build and maintain relationships across multiple stakeholders.
  • Strong quantitative and qualitative analytical thinking and creative problem solving.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to prioritize and manage a wide range of projects.
  • Must be curious, ambitious, and hungry for constant growth.

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